Transparency: We work hard to be a completely transparent company. If you have a question, we will answer it honestly. When materials need to be sourced from overseas, we are upfront about it. We have nothing to hide; that is transparent fashion.
Ethical Production: We cannot in good conscience produce clothing that isn't made by workers in acceptable employment conditions. We do everything we can to ensure the fabrics we purchase are made in ethically responsible factories.
Vertical Integration: In a time when it is so easy to move production and finances offshore, we are bringing it back home. All of our clothing is manufactured in North America with the vast majority being produced in Edmonton, Alberta, Canada. We only hire locally which ensures we are keeping money and jobs close to home.