Our Mission

We design clothing to be with your kids longer than a season. We are passionate about creating value for parents and comfort for their children. Our quality wear allows your kids to move easily from the city to the great outdoors for years to come. 

Currently Loving


Our favourite sunglasses. We have a ton of colours in three sizes. Order now and be ready for summer!

Bubble Romper Sweatshirts

So on trend! These retro style rompers are everything this season. Check out the collection.


Make Four Payments with no Interest

This pay later solution allows you to break up the cost of your purchase into 4 equal bi-weekly payments. All you'll need is a credit card. 

No interest, no fees, no credit check!

Customer reviews
Customer reviews
Just wanted to share how much we LOVE our raised at the rink outfit. 0-6 and still fits our 8 month old & has survived a many washes
— Megan
Customer reviews
I received a pair of the 0-6 month joggers as a gift when my son was born. He is now almost 10 months old and still able to fit them. I absolute love these pants as they have been able to be used for such a long time and are such great quality.
— Anita
Customer reviews
Ever since I first saw this shirt I've been waiting for my son to hit preschool age so I can buy it for him. It's soft, comfortable, and he looks so cool in it. I did size up to a 4T based on the garment description, but I honestly didn't have to...so it's big on him, but he can grow into it over the next 2 years.
— Kelsey

Portage and Main Ellerslie

9222 Ellerslie Road SW
Edmonton, Canada