We design clothing to be with your kids longer than a season. We are passionate about creating value for parents and comfort for their children. Our quality wear allows your kids to move easily from the city to the great outdoors for years to come.
Clothing that lasts for your wild child.
These awesome sweatshirts are brand new this year. They are a thinner fleece making them great for all seasons. Wear with jeans or size up and wear with bike shorts for a trendy look.
Your favourite print is now available in a new colour way and in more goods. Shop online or in store.
This pay later solution allows you to break up the cost of your purchase into 4 equal bi-weekly payments. All you'll need is a credit card.
Spend local and save with Brightside by ATB. As one of their Friends with Benefits, you can earn extra when you shop with us. Simply pay with your Brightside Spend Card and they’ll top up your transactions to the nearest $1 for some extra savings!
Ready to save some extra funds just for spending local? Check out our friends over at @hibrightsider.
I received a pair of the 0-6 month joggers as a gift when my son was born. He is now almost 10 months old and still able to fit them. I absolute love these pants as they have been able to be used for such a long time and are such great quality.
Ever since I first saw this shirt I've been waiting for my son to hit preschool age so I can buy it for him. It's soft, comfortable, and he looks so cool in it. I did size up to a 4T based on the garment description, but I honestly didn't have to...so it's big on him, but he can grow into it over the next 2 years.
