We are the intersection of city and wild air.
We create and curate clothing and shoes to last more than a season.
Methodical Fashion,
Not Fast Fashion
Made in a sustainable factory in Edmonton, Alberta
Our Mission
We design clothing to be with your kids longer than a season. We are passionate about creating value for parents and comfort for their children. Our quality wear allows your kids to move easily from the city to the great outdoors for years to come.
Pink Shirt Day
Best Sellers
Inside Portage and Main
Factory Sale With A Twist
Book Club Feature: These are Baby's Favourite Things
Let customers speak for us
from 242 reviewsIt is super soft and comfortable. It fit exactly how described on the site! Will definitely be buying more for my kids!

I am in love with this sweater but so are all my hockey mom friends!

Really love Portage and Mains joggers for my son the waist actually fits. The quality is always good but the silk screen sometime doesn’t last if you use a dryer so I try and make sure to hang dry.

My son absolutely loves the design and comfort.

The quality of these stuffed animals are amazing. They will be treasured forever

This is my guy's favourite. so soft and it has fit him for a long time

This book couldn't be more true, my little one is obsessed with everything except the toys we buy!

Ordered the Raising Them Kind Sweatshirt for our dayhome provider whose number one rule is "Be Kind". She loves it. Fit her perfectly and soooo soft! Love all your products!

I am a happy client. Thank you for the fast shipping and very good customer service. The smiley slipper is what I expected. It is indeed original. So proud to be wearing it right away after opening it as a Christmas gift. Very comfortable too. I recommend this site no doubt

I always love your clothes. We are a tall slim family and they fit us so nice. This time I ordered something for myself and my hubby was jealous he liked it so much! We will defiantly order more in future! Thank you for great products.

Received our 33, and 34th pair of harem joggers! Obviously love them!

Perfect to pair with the same style mini backpack. I intend to use mine for for loose change since my wallet is meant for cards only. Would he great to store lip balm or mini hand sanitizer as well.

Great quality and the softest material as always. Love the outfit we ordered, true to size, perfect for a casual holiday gathering!

My Grinch sweatshirt is so soft and comfortable ... I also get many great comments on it.

Portage and Main Ellerslie
9222 Ellerslie Road SW
Edmonton, Canada
Mon-Wed: 11–5 pm
Thurs: 12–8 pm
Friday: 11–5 pm
Sat: 9–4 pm
Sun: Closed
Closed on Stat Holidays