SPRING 2018 PRESS RELEASE

Clothing Factory in South Edmonton to Release Spring Collection

 

Edmonton- January 6, 2018- Portage and Main is set to release their first collection in their new South Edmonton factory. The release will be the seventh collection for the Alberta based clothing manufacturer, and the first in their new commercial space. The clothing manufactured at this facility will be sold in over 100 boutiques worldwide this season.

 

“Portage and Main represents quality and value that has been forgotten by fast fashion,” said Reeves. “We work hard to make sure materials are derived from ethical sources and all workers are paid a fair wage.  Any materials that cannot be sourced from Canada, like cotton for example, are from certified factories overseas that pay their workers a living wage and use processes with minimal chemicals. We have been able to achieve a nice balance of creating jobs within Canada in ‘cut and sew’ fashion with outside manufacturing.”

 

The new factory in South Edmonton brings back old school clothing manufacturing processes. All the fabrics are cut by hand and sewn on regular sewing machines by Edmontonians. By adding at least two more seamstresses this year, the factory will be at full capacity and will be a major player in the boutique fashion industry.

 

The new space has allowed the fashion line to nearly double their current offerings to boutiques and giving more options to the customer. The latest collection will feature the popular sayings that Portage and Main is known for such as “No Talky During Hockey” in beautiful pinks and blues for Spring. Some of the new sayings that kids will be sporting this season are “Raised at the Rink” and “Poor Snack Management”.

 

ABOUT PORTAGE AND MAIN

 

Portage and Main is a boutique fashion label founded in 2014 and based in Edmonton, Alberta. Founder and Creative Director, Trish Reeves, has a Bachelor of Science with a minor in Business Marketing from Thompson Rivers University and has gained experience in the fashion industry with companies such as Aldo Shoes and La Senza.

 

The clothing line is carried at over 100 boutiques worldwide, and can be found locally at such stores as Refinery Clothing in Terwillegar and Four Boutique in Terra Losa. While most the clothing is made for children aged 3 months to 5 years, the line also offers a selection of shirts from youth adult size.

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